While this cooler giant had made great strides in the physical design of its product offering, other aspects of the Igloo brand weren't keeping up. The logo was starting to show its age, the packaging had become somewhat cluttered, and the overall feeling was a little threadbare.

Bottom line - it was time for an identiy update. Fresh eyes, brains, and design brilliance from outside the corporation where badly needed.

Enter, Rocket Science.

The Cincinnati Ballet isn't just a client. It's a key asset of the region's art community.

With any client, understanding the essence of the brand is critical. With an organization in the arts, it's exponentially so. You really have to understand the form, the people, the spirit, the history, and the inspiration behind the work.

Rocket Science immersed itself in the world of dance and emerged with an identity for the Cincinnati Ballet that revered the past, hailed the future, and defined the group it as a living, breathing entity of Ballet's new millennium.

It's Hudy, Baby! This beer's been around since Grand Dad was a kid. Our folks sat at Reds games, cheering the home team and enjoying Hudys as fast as they could buy them. Today, the brand is a college favorite. If it's party time, it's Hudy time. "Show us your HUDY!" is the new war cry of this keg race champion.

Rocket Science couldn't resist taking this Cinci brand to the next level. Keeping an eye on Hudy's history, and thinking about what it means today, we reinvigorated Hudephol Brewing's image for many years to come. PROST!

This is a company that's produced some of the finest irons in golf. Living up to its namesake, the group is as much an icon in golf today as Tommy Armour was himself in the sport's golden age of the 1920s.

Since golf is something of a religion here at Rocket Science, we've directed the Tommy Armour brand identity with great care, contributing in product logos, packaging, and even some physical product design input.

When you think Five-Star cuisine, the first city that comes to mind isn't likely to be Mason, Ohio. But assumptions can rob us of some great experiences, and One Dining is one such case. The restaurant began in a restored municipal building in downtown Mason several years ago, and has been providing culinary satisfaction to some very sophisticated palettes ever since.

Rocket Science created and maintains all of One's identity from logo and correspondence to signage, menus, and direct mail.

Many Air Force bases around the country have small branch museums, but the big daddy official museum of the United States Air Force is in the cradle of aviation - Dayton, Ohio. When the Air Force needed Congressional approval for a proposal to expand and improve the museum at Wright Patterson AFB, they needed to show just how impressive the facility could be.

Rocket Science provided a full-scale identity system including signage, collateral and multimedia. It must have worked 'd0 the proposal was approved and the museum is indeed a very bright star in an already proud service.

Say "Huffy" and most people will smile warmly, remembering their first bike a kid. With the help of Rocket Science, this giant in the bicycle industry has achieved some of the best product graphics in the market. Through trend research, corporate integration, and top shelf design, we helped Huffy define itself as a company and hone it's product offering to high effect.

Information coming soon

Information coming soon